Shopify Theme Development
Custom sections and themes designed around the brand and product catalogue.
Learn MoreWeb development services
Shopify Developer for Better Visibility and Conversion
Create or improve a Shopify store that loads quickly, presents products clearly and gives search traffic a stronger route to purchase.
Fast and Conversion Focused
SEO Ready Development
Direct Expert Support
Performance
99
15+Years Experience
300+Projects Delivered
UKBased
100%Client Focused
What I offer
Shopify Development Services
Theme development, custom functionality, performance and SEO delivered with commercial priorities in view.
Custom Shopify Features
Liquid development, app integrations, metafields and operational improvements.
Learn MoreStore Builds and Redesigns
New stores and focused redesigns that improve navigation and customer confidence.
Learn MoreShopify Speed Optimisation
Reduce theme and app overhead while improving Core Web Vitals and usability.
Learn MoreShopify SEO
Improve collection architecture, product indexing, schema, content and internal links.
Learn MoreConversion Optimisation
Strengthen product discovery, merchandising and the route from landing page to checkout.
Learn MoreMy development process
A Clear Route From Brief to Launch
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Discover
I understand your offer, audience, current website and commercial objectives.
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Plan
I define the structure, conversion journey, content requirements and technical approach.
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Design
I create a focused interface that communicates value and makes action easy.
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Build
I develop a responsive, accessible and search-ready website with clean code.
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Launch and Improve
I test, deploy and support the website as real customer data becomes available.
Built for measurable growth
Shopify Developer
Shopify development connected to search and sales
Shopify makes store operations accessible, but a standard theme and growing app stack can create slow pages, limited collection structures and an experience that looks similar to competitors. I customise Shopify around the real catalogue, brand and customer journey rather than treating launch as the finish line.
Development can include a new theme, custom sections, Liquid templates, metafields, app integrations, migrations, performance work and technical SEO. I also review how collections, products and supporting content connect so valuable search demand reaches a useful landing page.
Reduce friction across the full buying journey
Customers may enter through a collection, product, guide or campaign page. Each route needs clear navigation, persuasive information and fast interaction. Search engines need a consistent architecture with controlled duplicate URLs, useful collection copy, accurate structured data and strong internal links.
- Custom themes and reusable sections
- Liquid and Shopify app integrations
- Collection and product architecture
- Performance and Core Web Vitals
- Technical and e-commerce SEO
- Conversion-focused improvements
The aim is a Shopify store that is easier to discover, faster to use and more capable of converting qualified visitors into customers.
Development technology
Reliable Tools for Modern Websites
HTML5
html
CSS3
css
JS
JavaScript
PHP
php
W
WordPress
MySQL
mysql
Why work directly with Selvon?
15+ Years Experience
Senior technical judgement without layers of account management.
300+ Projects
Experience across websites, e-commerce, publishing and organic growth.
Direct Communication
You speak directly with the person planning and completing the work.
Commercial Measurement
Success is connected to visibility, enquiries, revenue and customer action.
Long-Term Support
The work is built to remain useful after launch rather than disappear at handover.
Frequently asked questions
Straight answers before you get started
Do you build custom Shopify themes?
Yes. I can create or customise Shopify themes and reusable sections using Liquid, JSON templates, CSS and JavaScript.
Can you improve Shopify speed?
Yes. I review theme code, applications, media, scripts and rendering behaviour to improve real store performance.
Do you provide Shopify SEO?
Yes. I improve collection and product architecture, duplicate URL handling, schema, content and internal linking.
Can you migrate a store to Shopify?
Yes. I can support catalogue, content, URL, redirect and technical SEO planning for a controlled migration.
Ready to improve your website?
Build a faster website that supports rankings and sales.
Discuss Your Website
- Direct UK-Based Support
- Clear Priorities
- No Long Agency Chain