<SEO/> SELVON Work with me

Web development services

Website Performance Optimisation for Speed, SEO and Sales

Improve loading speed, responsiveness and Core Web Vitals so customers encounter less friction and search engines see a stronger technical experience.

Fast and Conversion Focused
SEO Ready Development
Direct Expert Support
Improve My Visibility View My Work
15+Years Experience
300+Projects Delivered
UKBased
100%Client Focused

What I offer

Website Speed and Performance Services

Measure real bottlenecks, fix the right code and infrastructure, and validate improvements across important pages.

Performance Audit

Identify slow resources, rendering delays, layout movement and server bottlenecks.

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Core Web Vitals

Improve loading, interaction responsiveness and visual stability using field and laboratory data.

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Front-End Optimisation

Reduce JavaScript, CSS, fonts, images and third-party overhead.

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Back-End Performance

Improve caching, database queries, APIs, hosting and application delivery.

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Mobile Experience

Prioritise the devices and connections that expose the most customer friction.

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Performance SEO

Connect speed improvements to crawl efficiency, landing-page quality and conversion.

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My development process

A Clear Route From Brief to Launch

  1. 01

    Discover

    I understand your offer, audience, current website and commercial objectives.

  2. 02

    Plan

    I define the structure, conversion journey, content requirements and technical approach.

  3. 03

    Design

    I create a focused interface that communicates value and makes action easy.

  4. 04

    Build

    I develop a responsive, accessible and search-ready website with clean code.

  5. 05

    Launch and Improve

    I test, deploy and support the website as real customer data becomes available.

Built for measurable growth

Website Performance Optimisation

Speed affects customers before they read the offer

A slow or unstable website creates friction before a visitor can evaluate the product or service. Delayed content, blocked interactions and shifting layouts can reduce trust, conversions and organic performance. Website performance optimisation identifies what causes that experience and resolves the highest-impact problems.

I use PageSpeed Insights, Core Web Vitals field data, browser profiling, server measurements and direct code analysis. Scores are useful diagnostics, but the real objective is a faster experience across the pages and devices customers actually use.

Fix causes rather than hiding symptoms

Performance problems can originate in images, fonts, JavaScript, CSS, third-party tools, database queries, themes, plugins, APIs or hosting. I prioritise changes that improve real behaviour without breaking design or required functionality.

  • Largest Contentful Paint improvements
  • Interaction to Next Paint improvements
  • Cumulative Layout Shift control
  • Image, font and script delivery
  • Caching and server response optimisation
  • WordPress, WooCommerce and Shopify performance

A faster website gives search visibility and conversion work a stronger foundation. Visitors reach useful content sooner, product journeys feel more dependable and technical quality stops limiting otherwise strong pages.

Development technology

Reliable Tools for Modern Websites

HTML5 html
CSS3 css
JS JavaScript
PHP php
W WordPress
MySQL mysql

Why work directly with Selvon?

15+ Years Experience

Senior technical judgement without layers of account management.

300+ Projects

Experience across websites, e-commerce, publishing and organic growth.

Direct Communication

You speak directly with the person planning and completing the work.

Commercial Measurement

Success is connected to visibility, enquiries, revenue and customer action.

Long-Term Support

The work is built to remain useful after launch rather than disappear at handover.

Frequently asked questions

Straight answers before you get started

Can you guarantee a perfect PageSpeed score?

No fixed score should be guaranteed because websites have different functionality and third-party requirements. I focus on meaningful real-user improvements and Core Web Vitals.

Does website speed affect SEO?

Performance is one part of page experience and can affect crawling, usability and conversion. It works alongside relevance, authority and technical quality.

Can you optimise WordPress and Shopify?

Yes. I work across WordPress, WooCommerce, Shopify and custom websites.

Will performance changes alter the design?

The goal is to preserve the intended experience. Any visual tradeoffs are explained before changes are made.

Related expertise

Choose the specialist page that best matches your current growth challenge.

Technical SEO Consultant WordPress Developer Shopify Developer WooCommerce Developer

Ready to improve your website?

Build a faster website that supports rankings and sales.

Discuss Your Website
  • Direct UK-Based Support
  • Clear Priorities
  • No Long Agency Chain